If you want to make the shopping experience for your clients even easier, here are some things you can do:
1. Add attributes to make sorting and filtering easier for your customers: If you’re not already using attributes, they’re such a great way for your customers to filter your inventory, from color and size to material or finish. Of course if your client searches for “pink tablecloth,” in the search bar Goodshuffle Pro will return any items with those words/terms in the name, but the filtering function would make it even easier for your clients to whittle down your list of inventory items to find exactly what they need even if they don’t know what to search.
2. Create more packages to showcase your work and give the client ideas: More and more research shows that customers are overwhelmed by decision fatigue. Same goes for your event clients! Brides and corporate clients alike can be overwhelmed with so many “customizable” options, we find that Goodshuffle Pro clients are finding great success when showcasing prepackaged items that can still be “tailored” later to fit a customer’s needs. So whether it’s creating a lighting package for a specific venue, showcasing a specialty bar you created, or are pre-styling a lounge, package those items up to highlight your creativity and uniqueness (it could be one of your UVPs after all!).
3. Add a website description: While the website will auto-pull your current description, there’s also the ability to create unique descriptions for your website! This is a great way for you to use a stronger narrative to help sell your items, or provide additional color to how your pricing works (i.e. any caveats that would provide exceptions to your listed price).
4. Clean up the names of your items: be consistent with your naming and ensure that everything will make sense to your client For example:
The names of your items are recommended to be between 35-40 characters to avoid being truncated. This will depend on the font and size of your text. By default, item names are limited to a single line, but this can be disabled using CSS so that the name wraps to multiple lines. Your items will display on your website alphabetically.
5. Add and improve photos: As you continue to have more and more event photos, add them to your inventory items to create beautiful galleries of images that will appear on your website (and on contracts). Multiple photos, especially when you’re showcasing the item in use on an event site, will not only help your client visualize an event set up, it will help sell the experience you’re creating for them! Goodshuffle makes it easy to appropriately size your photos with a built in photo editor. Product/package images are sorted by upload order. The subject of the image should be in the center of the image. We recommend the minimum height as 750px; it is better to use a wide (landscape) rather than a tall (portrait) image. You can also add captions to the items.
6. Use tags to make your categories and subcategories more customer friendly: Goodshuffle Pro categories are great for organizing your inventory like they’re stored in your warehouse, but these categories might not always make sense to your client. Adding tags are a great way to customize how your items show up to your client. You can add multiple tags to an item to create both custom categories and collections. Some suggestions for tags:
Note that creating custom pages on your website may require a technical touch. Here are the instructions to get started, don’t hesitate to book time with our developer team if you need some additional help!
Related articles that might help you:
- How can I see which items are listed on my website or the Goodshuffle marketplace?
- Five common mistakes rental companies make on their websites
- What category should you use for your inventory?
- Solutions for better inventory management
- Goodshuffle Pro marketing tools (including ideas for how to utilize the Website Wishlist Integration)