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Create Email Aliases With Gmail

Learn how to use Gmail’s alias feature to organize and manage your inbox — along with custom filters to keep your messages sorted.

Colin Connor avatar
Written by Colin Connor
Updated over a week ago

This feature is available on all Goodshuffle Pro Plans.

Why Use Gmail Aliases?

  • Use the same inbox while separating messages into categories (e.g. “+newsletters,” “+clients,” etc.)

  • Make filters work more precisely — perfect for sorting client messages, vendor emails, or newsletters.

How to Create an Alias

  1. In Gmail, take your base email address (e.g. [email protected])

  2. Add “+alias” immediately before the @ sign.

How to Set Up a Filter for the Alias

  1. Open Gmail → go to Settings → Filters and Blocked Addresses → Create a new filter.

  2. In the “To” field, enter your alias address.

  3. Click “Create filter.”

  4. Choose how Gmail should handle those emails (e.g., apply a label, archive, forward, etc.).Did you know that you can create multiple versions of your email address with Gmail?

This will take you to the next screen, where you will be able to tell Gmail what to do with any emails that match the filter:


Need additional support? Click the blue chat bubble in the bottom corner of your screen to message our support team—we’re happy to help!

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