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How does the Website Integration impact SEO (Search Engine Optimization)?
How does the Website Integration impact SEO (Search Engine Optimization)?

How will the Website Integration affect my SEO?

Colin Connor avatar
Written by Colin Connor
Updated over a week ago

SEO optimization features require Website Integration version 0.4.3 or later.

Adding the Website Integration comes out of the box with improvements to your site's SEO. These improvements are focused on allowing your users to search for sub-pages of a Website Integration. This search specificity will increase the breadth of search terms that will find content on your site. It also increases the chances that your site is the most relevant to the user's search terms.

Our improvements also increase the number of pages detected by search engine crawlers on your site, which will improve your page's SEO optimization overall. You are able to create different groupings (pages) of your inventory items based on their tags (ex: you can create a "lounge" page as well as a "weddings" page). Having a high number of internal pages increases the relevance of your pages to a wider variety of search terms. It will also indicate your page is “higher value” to search engine crawlers, making it much more likely to appear in search engine results.

The Website Integrationwill treat each category and group of a standard <gspro-item-gallery> as a unique page, contributing to the benefits described above.

You are also able to allow for different filtering settings when people use the search bar within the Website Integration— they can search for the different attributes you assign to your items, such as color and size. This is beneficial for SEO because you are more likely to appear in search results when someone searches "gold chiavari chairs", as your Website Integration contains those keywords.

We even create unique structured data for each item detail page that a user clicks on. Putting this unique item slug in metadata allows users to search for specific items and improves your site SEO as a whole.

We are also making use of Rich Results. You may have noticed Rich Results in your own searching for e.g. movies or recipes. Rich results, with their enhanced visibility features, should make your site much more noticeable on search engine results.

Please note, it can sometimes take many weeks for SEO changes to be reflected in search engine results.

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