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How is this Insurance different than my Company's insurance?

This article covers the key differences in what embedded insurance offers vs. Company Insurance

Melissa Teague avatar
Written by Melissa Teague
Updated over a month ago

Goodshuffle Pro’s Embedded Insurance, powered by Vertical Insure, provides event-specific coverage that complements your company’s broader insurance—not replaces it.

This policy is offered to your clients at checkout and is designed to protect both your business and the event host for that specific project.


🔍 Key Differences: Embedded vs. Company Insurance

Embedded Event Insurance (via ViCoverage)

Your Company Insurance Policy

Coverage Type

One-time, per-project

Ongoing, broad coverage

Who It Covers

Your client (event host) and your company—for that event only

Your company, staff, vehicles, warehouse, etc.

When It's Purchased

During client checkout

Annually or through a broker

What It Covers

Event liability and rented equipment (Inland Marine)

General liability, property damage, auto, etc.

Claims Process

Managed by ViCoverage

Managed through your insurance provider

Who Pays

Your client

Your company


Why Offer This Insurance?

Many clients don’t realize they may be personally liable for accidents or damage during their event. This insurance:

  • Gives them peace of mind

  • Protects your inventory and equipment

  • Reduces disputes and out-of-pocket costs

  • Streamlines insurance validation


Good to Know

  • You still need your company’s insurance for day-to-day operations and protection.

  • This is an add-on for specific events, not a replacement policy.

  • You can choose to make this optional or required via your contract language.


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